House file№ 04Sportsbook
William Hill
A bookmaker trading since 1934, licensed in the UK and Gibraltar, with a market list built for the UK.
- Trading since 1934
- UK focus
- Bet Builder
Marking sheet
№ 01The Cage
Deposits, withdrawals and the rails between them
15.6× 0.20№ 02The Floor
How deep the game list and market list run
16.6× 0.20№ 03The Paper
Who licenses the room and where it is registered
18.4× 0.20№ 04The Small Print
What the welcome offer asks before it pays
13.8× 0.15№ 05Live Tables
Live dealers and in-play betting
17.2× 0.10№ 06The Door
How support and verification treat you
15.2× 0.15
The working
15.6 × 0.20 + 16.6 × 0.20 + 18.4 × 0.20 + 13.8 × 0.15 + 17.2 × 0.10 + 15.2 × 0.15 = 16.2
Strongest: The Paper 18.4Weakest: The Small Print 13.8
Where the room wins
It covers 34+ sports, with live streaming and a Bet Builder. The welcome offer is simple: a £10 bet returns 4 free bets of £10.
Where it drags
The free bets expire after 7 days and the qualifying bet needs odds of 1/2 or longer. Newer books move faster on features.
Balance sheet
In credit
- +01Taking bets since 1934
- +0234+ sports on the board
- +03Bet Builder, cash out and streams in one app
Against the house
- −01The 4 free bets lapse after a week
- −02Odds of 1/2 or longer to qualify
- −03Built around the UK market
Who should sit down
For UK bettors who value a long record and plain terms.
Standing offer
Bet £10 Get £40 in Free Bets
First bet must be £10 at 1/2 odds or greater. Free bets awarded as 4×£10 tokens after qualifying bet settles. Free bets expire after 7 days.
Smallest deposit£10
Read the operator's terms before you deposit
Marked close by
The 3 rooms whose marks sit nearest to 16.2.
The mark and the written file are editorial opinion. The standing offer, deposit figure, licence, payment rails and regions are the operator's own published details, shown as listed. 18+.